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Brinewash

[ The story ]

Small runs.
No hype.

Brinewash is a small surf apparel label: heavy fleece, boardshorts, waxed smocks and the odd useful accessory, made in short runs for cold mornings and long summer sessions.

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Surfboards resting on a wooden rack by the sea
BRINEWASH · SMALL RUNS · NO HYPE ·BR
Fig. 02 — on a quiet dayas it is

[ What we keep to ]

Three rules. Zero exceptions.

  1. 01 — Small runs

    Made in short batches.

    Short runs mean less waste and fewer things sitting in a warehouse. When it's gone, it's gone.

  2. 02 — Honest pictures

    Shown as it is.

    Every piece is photographed plainly, so what arrives is what you saw. No filters on the goods.

  3. 03 — Plain prices

    No surprises.

    The price on the card is the price at the till, with the sums done before you get there.

14pieces in the shop right now.
none of them in a hurry.

[ The story ]

Not a catalogue. A shelf.

This is a small shop with a short list. Things arrive in small runs, get photographed as they are, and sit on the shelf until someone takes them home. Nothing here was made to trend.

We started Brinewash because most of what we could buy was made for somewhere else — for a feed, a season, a campaign. Ours is made for ordinary days, which turn out to be most of the year.

The waiting is most of it: for the right material, the right run, the right moment to put something out. The pieces should be good at waiting too.

[ Next drop ]

New pieces —
first to your inbox.

Small runs sell through. Get one note when something new lands, before it reaches the shelf. It drops when it drops; the email is a courtesy.

One email when something new lands. Nothing in between.

14pieces on the shelfcounted, not estimated
18photographsof the goods, as they are
4sections to browsestart anywhere
28options to pick fromsizes and colours, mostly